How Beny Achieved 600 Organic Clicks in 28 Days

Beny's journey to enhanced online visibility showcases the power of strategic GEO & SEO implementation - from low to substantial organic visibility through Psyke's AI-powered long-tail SEO strategy.

HR SaaS Startup

Competitive HR technology sector

Results achieved in less than 4 weeks

Collaborative effort between Beny & Psyke

Beny's Success Snapshot

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Enhanced visibility in Google search & AI Overviews
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Of those, our pages contributed 14 clicks (2.25%)
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180 pages of unique content published in 3 months
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623 clicks site-wide
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Over 15,000 new impressions
Beny App - Employee Benefits HR SaaS

The Challenge:
Breaking Through in Competitive HR SaaS

Beny entered one of the most saturated B2B markets with established players dominating search results. As a new HR SaaS startup, they faced three critical obstacles:

1. Little organic search foundation: New website with low search visibility

2. Fierce competition: Competing against established HR platforms with years of SEO investment (Employment Hero, BambooHR, Workday)

3. Urgent growth pressure: Needed rapid market entry and qualified lead generation to secure funding and growth


Their journey involved careful keyword research, content optimisation, and technical SEO improvements that led to significant growth in organic traffic.

Their approach proved particularly effective in today's competitive digital landscape, where search visibility requires strategic planning and execution. The results demonstrate how proper SEO implementation can transform a business's online presence and drive sustainable growth.

Key Challenges Beny Faced

Average time to rank: 12+ months for new HR SaaS sites

Keyword difficulty: 70-85% for high intent HR terms

Organic click cost equivalent: $8-15 per click in HR sector

Typical monthly investment: $10k+ for competitive SEO results
Context

Most HR SaaS startups struggle to gain organic traction against enterprise competitors. The few that succeed typically require significant SEO investment and 12+ months to see meaningful results.

Strategy & Implementation

AI-Powered Content Engine

Psyke's technology identified high-value HR keywords with low competition, then automatically generated content targeting long-tail opportunities. The system analysed Beny's UVP's and created scalable templates covering hundreds of specific HR use cases.

LLM Optimisation

Content was structured with clear semantic markup and FAQ sections designed for AI consumption. Pages included structured data that ChatGPT, Claude, and Gemini could easily reference, whilst ensuring Google AI Overviews could extract relevant snippets.

Scalable Execution

Automated process generated dozens of targeted landing pages covering specific HR functions, company sizes, and use cases. Built-in brand guidelines ensured consistent messaging across all content, eliminating manual review whilst maintaining quality standards.
Beny AI Overview Citation

The Performance Breakdown

Technical Excellence Indicators

100% indexation rate: All published pages were discovered and indexed by Google within 48 hours.
40% top-10 rankings: Nearly half of all target keywords achieved first-page visibility within two weeks.
Pure organic growth: All traffic gains achieved without paid media support.

Market Impact Validation

The rapid ranking success across both long-tail HR terms and competitive supplier keywords demonstrates Google's recognition of Beny as a legitimate authority in the HR technology space, despite being a new market entrant.
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Why This Matters for Beny

Visibility Proof

Pages are ranking and driving qualified traffic. Beny's content now appears in search results for competitive HR terms, proving Google recognises the site as a credible source. Multiple pages rank on page 1 for targeted keywords, generating consistent organic visibility in a crowded market.

Momentum Indicators

Google is recognising Beny as relevant for more queries. Search Console data shows expanding keyword coverage and improving average positions. Google's algorithm is connecting Beny's content with related HR searches, creating a snowball effect that drives broader organic discovery.

Conversion Potential

High-intent organic traffic with strong ROI potential. Organic clicks represent users actively searching for HR solutions, making them significantly more likely to convert than general traffic. Even modest conversion rates from this qualified audience can generate substantial revenue impact.
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Frequently Asked Questions

What challenges did Beny face?

Beny initially struggled with poor search visibility and inconsistent organic traffic. Their main challenges included technical issues, content gaps, and difficulty standing out in a competitive market.
Through implementing Psyke's content engine, they were able to overcome limited resourcing challenges and achieve significant improvements in their organic presence by building unique content at scale.

Why was Beny's GEO/SEO strategy successful?

Beny's SEO strategy succeeded because of their comprehensive approach to optimisation and consistent execution.
By focusing on both technical excellence and user experience, they created a sustainable framework for organic growth. Their success demonstrates how proper SEO & LLM visibility optimisation can transform a business's digital presence and drive long-term results.

What were the key results achieved?

How did Beny maintain their SEO success?

How can I replicate Beny's success?

What tools did Beny use for their SEO strategy?

Beny's organic growth success encompassed various elements, including technical optimisation, content strategy, and performance monitoring. Key aspects included improving content depth, enhancing content quality and maintaining consistent measurement of key performance indicators. This comprehensive approach ensured their organic efforts delivered sustainable results.
Beny maintained their SEO success through continuous monitoring, regular updates, and adaptation to search engine & LLM algorithm changes. They implemented robust tracking systems and quality control measures while regularly fine-tuning their approach based on performance data and industry trends.
To replicate Beny's success, start by conducting a comprehensive SEO audit and developing a strategic plan. Focus on technical optimisation, quality content creation as scale (via Psyke), and user experience improvements. Regular monitoring and optimisation of your organic efforts will help ensure continued success and growth.
Beny utilised a combination of organic growth tools and analytics platforms to achieve their success - primarily Psyke, Ahrefs, Google Search Console and Google Analytics. These tools helped them create content at scale, track rankings, analyse competitors, and measure performance. Their strategic use of these resources contributed to improved search visibility and better organic traffic quality.

Ready to Scale?

Psyke makes it simple for brands to leverage AI content creation without compromising quality. Create engaging content faster, maintain consistency across every channel, and measure results with confidence.
If you're ready to take your content creation to the next level, speak to Psyke today.
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