What challenges did Fabulate face?
Fabulate entered the highly competitive Australian influencer marketing sector facing significant challenges. As a new content marketing and influencer platform, they needed to establish authority and capture high-intent searches in a market dominated by established players like Creator Flow and Collabstr with years of SEO investment. The emergence of Google's AI Overview features was reshaping how users discover platforms, with 40% of relevant searches showing AI Overviews. Additionally, influencer marketing searches require sophisticated, multi-layered content to rank effectively, with 80-90% keyword difficulty for primary terms. The typical SEO timeline for new platforms is 8-12 months to gain meaningful visibility, but Fabulate needed rapid results to compete effectively.
Why was Fabulate's GEO/SEO strategy successful?
Fabulate's SEO strategy succeeded because of their comprehensive approach to optimisation and consistent execution. By focusing on both technical excellence and user experience, they created a sustainable framework for organic growth. The success demonstrates how proper SEO and LLM visibility optimisation can transform a business's digital presence and drive long-term results.
What types of content did Psyke generate for Fabulate?
How did Fabulate maintain their SEO success?
How can I replicate Fabulate's success?
What tools did Fabulate use for their SEO strategy?
Psyke's AI-powered content engine generates comprehensive, SEO-optimised landing pages specifically designed for rapid market penetration and AI Overview eligibility. The platform created highly targeted content including location-based landing pages covering Australian influencer markets by city and region, category-specific pages for different influencer types, industry-focused content such as restaurants & service-based pages such as "find local influencers".
Fabulate maintained their SEO success through systematic implementation of technical best practices and strategic content planning. Their pages are properly indexed, canonicalised, well-structured, and optimised for SEO with good titles, meta descriptions, and clean URL structure, allowing Google to reliably access them.
To replicate Fabulate's success, start by conducting a comprehensive SEO audit and developing a strategic plan. Focus on technical optimisation, quality content creation as scale (via Psyke), and user experience improvements. Regular monitoring and optimisation of your organic efforts will help ensure continued success and growth.
Fabulate utilised a combination of organic growth tools and analytics platforms to achieve their success - primarily Psyke, ahrefs, Google Search Console and Google Analytics. These tools helped them create content at scale, track rankings, analyse competitors, and measure performance. Their strategic use of these resources contributed to improved search visibility and better organic traffic quality.
