How MyGig Built Early Organic Visibility Across Workforce & Staffing Search
From a new large-scale page rollout to growing non-branded discovery through Psyke’s AI Search & GEO strategy.
MyGig’s journey shows how a workforce platform can establish meaningful organic visibility quickly — even in a crowded, highly competitive market — by launching scalable, intent-driven content designed for modern search and AI discovery.
Enhanced visibility in Google search & AI Overviews
Clear momentum despite seasonal and indexation headwinds
Scalable AI-optimised landing pages live across services and locations
Early clicks concentrated on high-intent, commercial pages
Rapid indexation and impression growth shortly after launch
The Challenge: Scaling Visibility in a Crowded Workforce Market
The workforce and staffing space is one of the most competitive and fragmented search landscapes. Demand is spread across services, job types, industries, and locations — making it difficult for platforms to gain broad organic coverage without significant time and investment.
Key Challenges MyGig Faced
Fragmented search demand
Workforce, onboarding, payroll, rostering, and event staffing searches vary heavily by location and use case, requiring large-scale, highly targeted content.
High competition from established platforms
Many workforce and staffing keywords are dominated by long-standing competitors with deep SEO footprints.
Seasonal and indexation headwinds
Pages launched in December–January typically face slower ranking acceleration due to holidays and delayed indexation.
Psyke deployed a large-scale rollout of AI-optimised landing pages covering workforce services, software solutions, industries, and locations. Each page was designed to capture specific high-intent search demand while remaining scalable and indexable.
LLM Optimisation
Pages were structured with clear semantic hierarchy, FAQ sections, and machine-readable layouts to ensure compatibility with AI-driven search systems and Google’s evolving ranking mechanisms. This allowed Google to quickly test and surface content for commercial intent queries.
Scalable Execution
A total of 294 pages were published in a single launch batch. Built-in templating ensured consistent quality, accurate positioning, and strong alignment with MyGig’s service offering, without manual overhead.
The Performance Breakdown
Early Indexation & Visibility
Rather than relying on one or two rankings, MyGig’s success is reflected in breadth of visibility: - Pages were indexed quickly and began appearing across a wide range of non-branded searches
- Visibility expanded across workforce services, software, and location-based queries
- Clicks began clustering around commercially aligned pages, indicating intent match
These signals show Google recognising MyGig as relevant across multiple workforce themes — a critical foundation for long-term organic growth.
Why This Matters for MyGig
Visibility Proof
MyGig’s content is no longer limited to branded discovery. The platform is now appearing across workforce and staffing searches that signal real buying and hiring intent, demonstrating early authority in a crowded market.
Momentum Indicators
Search visibility is expanding month over month as more pages are tested and rewarded. This creates a compounding effect, where broader coverage leads to faster future discovery and ranking improvements.
Conversion Potential
The focus on service- and location-specific queries means traffic quality is high. These users are actively looking for workforce solutions, making the organic channel a strong long-term acquisition lever.
Frequently Asked Questions
What challenges did MyGig face?
MyGig needed to scale organic visibility in a fragmented workforce market while competing against established platforms. They also launched during a seasonal slowdown, making early traction harder to achieve.
Why was MyGig’s GEO/SEO strategy effective?
The strategy worked because it focused on scale, intent alignment, and AI-readable structure. Instead of waiting months for individual pages to rank, the rollout allowed Google to test relevance across many related searches at once.
What type of results did MyGig see early on?
How is MyGig set up for continued growth?
How can this approach be replicated?
What tools supported this strategy?
Early results included rapid indexation, expanding non-branded visibility, and growing engagement on high-intent pages — all strong indicators that the strategy is working as intended.
With a strong foundation of indexed, intent-matched pages, MyGig can continue scaling visibility through incremental publishing, optimisation, and refinement as rankings mature.
By focusing on structured, scalable content aligned with real search demand — and executing consistently — other platforms can achieve similar early momentum using Psyke.
MyGig used Psyke alongside Google Search Console and GA4 to monitor indexation, visibility, and engagement trends across organic search.
Ready to Scale?
Psyke makes it simple for brands to leverage AI content creation without compromising quality. Create engaging content faster, maintain consistency across every channel, and measure results with confidence. If you're ready to take your content creation to the next level, speak to Psyke today.
